Hamlet and eConsultancy’s Advice on Marketing Automation Selection
[Posted by Kristin Hambelton Vice President Marketing, Neolane, Inc.] “To automate, or not to automate, that is the question.” Okay, not exactly as poetic or introspective as Hamlet, but a question...
View ArticleThe Evolution Begins: October 20
[Posted by Kristin Hambelton Vice President Marketing, Neolane, Inc.] This October, the city of lights will shine bright once again for Neolane Evolution, our annual worldwide customer and partner...
View ArticleDigital Marketers: What’s the Line Between Offering Hope vs. Promising a Cure?
[Posted by Kristin Hambelton Vice President Marketing, Neolane, Inc.] What’s the difference between offering hope versus promising a cure? If you are a digital marketer in a highly regulated industry...
View ArticleTear Down the Walls: Learn How to Implement Customer-Centric Messaging with...
[Posted by Kristin Hambelton Vice President Marketing, Neolane, Inc.] On January 24th at 2:00pm ET, Neolane will kick off its 2012 webinar series with a doozy: Unraveling the Complexity of...
View ArticleDirect Marketing 101: Steps for More Effective Marketing Campaigns
[Posted by Kristin Hambelton Vice President Marketing, Neolane, Inc.] In order to better understand direct marketing, Neolane has put together “Direct Marketing 101,” a comprehensive list of steps...
View ArticleHey Marketers – Forget Pride of Ownership
[Posted by Kristin Hambelton Vice President Marketing, Neolane, Inc.] I had the pleasure of sitting on a webcast last week, “Tackling the Hard Bits in Lead-to-Revenue Management,” as part of the...
View ArticleAsk the Experts: What Lead Generation Basics Still Need Mastering?
[Posted by Kristin Hambelton Vice President Marketing, Neolane, Inc.] Lead generation is the most important initiative in the B2B marketer’s list of responsibilities. The opportunity to improve and...
View ArticleDirect Marketing on the Internet: Steps Toward Success
[Posted by Kristin Hambelton Vice President Marketing, Neolane, Inc.] It is a common misconception that direct mail, one of direct marketing’s oldest and most effective channels, is becoming obsolete....
View ArticleUsing Data Hygiene to Enhance Lead Management Strategies
[Posted by Daniela Basile Database Marketing Intern, Neolane, Inc.] Enterprise marketing databases can include massive amounts of data relating to customers, ranging from names and email addresses to...
View ArticleFour 2013 Predictions for the Marketing Landscape
[Posted by Kristin Hambelton Vice President Marketing, Neolane, Inc.] 1. The Empowered CMO Gartner noted by 2017 the CMO will spend more on IT than the CIO. That shift will begin as early as 2013, as...
View ArticleBig Data’s Effects on Direct Marketing
[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] Direct marketing has evolved from the days of mass-delivered print content to today’s digital world. Nowadays, marketers have...
View ArticleThe Evolution of Direct Marketing: Then and Now
[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] Direct marketing has undergone a major revolution in recent years as the channels and tactics used to successfully market to...
View ArticleDefinition of Direct Marketing
[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] Direct marketing is all about engaging clients and customers through targeted, relevant, and personalized content. The theory is...
View ArticleAsk the Experts: How Would You Redefine Direct Marketing for the Digital Age?
[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] Direct marketing is the hundred-year-old science of using addressable channels to connect the right offer with the right person at...
View ArticleWhy Direct Marketing Is Still King of ROI
[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] As new online tools have become available, traditional tactics have remained consistent, creating a perfect storm for reaching...
View Article11 Resources to Help Your Direct Marketing Campaigns
[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] There is no universal checklist for creating a successful direct marketing campaign; every campaign is different and requires an...
View ArticleThe Direct Marketing Competitive Edge: How to Establish & Keep It
[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] According to results from a recent Target Marketing study, 12% of direct marketers surveyed say they intend to decrease direct...
View ArticleWith Big Bets Being Made, Will Anyone Create a Marketing Technopoly?...
[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] Marketo’s IPO opened Friday at $20 per share and closed the trading session at $23.10, nearly 78% above the listing price. This...
View ArticleWhy Mobile Should Be a Top Priority for Direct Marketers
[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] When asked about direct marketing, oftentimes people think of direct mail. However, direct marketing has evolved for the better,...
View ArticleWhy Social Media is the Backbone to Successful Direct Marketing in 2013
[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] Social media is often referred to by marketers as a “gold mine” of customer data; in other words, interests, hobbies, and online...
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